CRKT (Columbia River Knife and Tool)
Product Descriptions & Social Copy
The lovely people at Blue Collar Agency needed help creating product descriptions and social media copy for their client's new 2023 knife and tool collection. I did research and wrote copy for the S.P.I.T.™ and updated the copy for the Pilar® IV, a new iteration of a popular everyday carry. Copy included product descriptions, social captions, email subject lines, and meta descriptions.
I’m sure every copywriter has their favorites when working on product descriptions. I don’t know if it was the name, or the size of the thing, but I grew quite fond of the S.P.I.T.™, and I was extra proud to see it out in the wilds of social media.
