Ava Carrie Williams
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Drone Racing: A Game-Based Interactive Training

WEB COPY / EMAIL NEWSLETTER / QUIZ COPY

Drone Racing - Interactive Training

Web & Email Copy

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How do you get resellers and technology providers to learn a lot of technical information about the latest Intel® processors? You sneak quizzes into a fun, interactive drone racing game!

Drone Racing was a game-based training made up of eight tracks that ended in a quiz. For this months-long campaign, I wrote the following:

  • General web copy

  • Gems—proof points about technical information about processors, servers, AI, and more—that racers would collect along the tracks

  • Quiz questions & answers (coming up with wrong answers was the most fun)

  • Email newsletters to maintain engagement

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The campaign was a big success, and a lot of fun to work on.